Advancing & Promoting The Profession

Simple Steps to Educate and Advocate

Incorporating advocacy into your daily routine is essential to your role as an O&P practitioner. A consistent advocacy approach helps build trust and reinforce your value with healthcare teams, payors, and patients. With the resources below, you can take easy steps to advance the O&P profession right from your hometown.

Promoting the Profession

O&P is more than a career—it’s a calling that impacts lives every day. The Academy provides promotional resources to help you spread the word and elevate your role as a qualified O&P provider. These practical tips are designed for practitioners at all levels to actively promote the profession through media outreach.

Four Effective Ways to Promote O&P through the Media

Journalists are eager for stories that showcase how O&P changes lives. As a certified or licensed O&P practitioner, you are an expert in delivering quality patient care—your voice is essential. Here are four impactful ways to share how quality O&P care empowers individuals and transforms lives:

Enhance the public's understanding of our profession through media outreach. Help us explain how quality O&P care empowers people and changes lives.

  1. Write a Letter to the Editor
    A short, impactful letter can make a big difference. Keep it under 250 words and tie it to a relevant news topic or provide insight on a recently published article. It’s a simple yet powerful way to raise awareness.

  2. Share a Photo or Video Clip
    Not a fan of writing? No problem. A compelling photo or video from an event where your organization helped patients engage with the community can grab the attention of local media. Visual storytelling is just as effective.

  3. Let Patient Stories Speak for Themselves
    Patient experiences are incredibly persuasive. Highlighting real examples of how O&P care has transformed lives can easily convince a reporter that your story deserves coverage.

  4. Stay Informed and Share
    Knowledge is power. Stay updated on the latest O&P research, legislative changes, and policies affecting patient care. Sharing these insights with the media can help frame important stories and further elevate the profession.